Subway

Deion Sanders has a new job working for Subway. We collaborated with Current Global and served as  production partner to promote Contactless Curbside.

As a production partner for Current Global, Native Foreign played a key role in creating the promotional spot for Subway's Contactless Curbside service featuring Deion Sanders. The production process presented unique challenges due to the ongoing COVID-19 pandemic, requiring careful planning and execution to ensure the safety of all involved. Our team worked closely with Current Global and Subway to develop a concept that would effectively communicate the benefits of the new service, while also leveraging Deion Sanders' celebrity status to increase brand awareness and engagement. Through strategic use of creative messaging and visually engaging footage, we were able to create a compelling spot that effectively promoted the benefits of Subway's Contactless Curbside service and communicated the brand's commitment to customer safety and convenience.